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Lesson 60: In Any Business – But Especially A Family Business – A Tone Of The Company Is Set.

This is an introduction to my feelings about being a family-owned company. I hope you enjoy them.


We try to create the “we are all in this together” theme. We are a team. So decide what kind of tone you want to create in your business. Realize that this tone eventually becomes known as the corporate culture. Your company’s missions, values and policies have to reflect that culture. Be purposeful when creating a corporate culture as it will infiltrate the very core of your business, all the way down to how you treat your customer.


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